CASE STUDY: Doubled his revenue and no longer guessing if he’s moving in the right direction

Name: Chris Morton

Business Name: Electric Fitness

Location: Burleigh Heads QLD, Australia 🇦🇺

Before joining NPE, Chris Morton faced significant challenges in scaling Electric Fitness. He had a strong desire to build a successful, profitable gym but struggled with client retention, lacked effective marketing strategies, and found it difficult to manage operations efficiently. Instead of trying to reinvent the wheel, Chris started working with NPE. He knew NPE had a proven roadmap that had worked for thousands of fitness businesses.

Chris faced some tough challenges:

• Client retention issues: He struggled to keep clients engaged and returning.
• Lack of marketing direction: Without a solid marketing strategy, attracting new clients was a major hurdle.
• Operational inefficiencies: Managing the day-to-day operations took up too much time and energy, leaving little room for growth.

But then he worked with NPE to personalize their systems, campaigns, and tools for his business. Together, we:

• Implemented retention strategies: Ensuring clients stayed engaged and committed.
• Revamped marketing efforts: Creating effective campaigns that attracted new clients consistently.
• Streamlined operations: Reducing unnecessary busy work, allowing Chris to focus on growth and client satisfaction.

Chris said, “NPE helped me realize the importance of accountability in business. They not only provided the tools and strategies but also kept me on track, which was crucial for my success.”

The results have been amazing:

• Monthly revenue jumped from $60,000 to $320,000.
• His client base grew from 20 clients to 150 clients.
• He had more time to focus on clients and expansion, thanks to reduced ‘busy work’ that wasn’t driving results.

NPE helped Chris achieve all this, transforming his business and setting him up for long-term success. Chris added, “NPE’s systems and processes were the foundation that allowed me to grow my business beyond what I thought was possible.”

“Working with NPE transformed my business. The coaching, accountability, and proven systems helped me overcome my challenges and achieve my goals. My business is thriving thanks to NPE.” – Chris Morton