How to Grow Your Fitness Business to
Multiple 6 Figures (with SPEED!)

NPE ACADEMY™

  • Grow to multiple 6 figures with great profit margins
  • Hire and develop a team that cares about serving your clients as much as you do 
  • Create a better balance between your business and personal life (so you can enjoy the journey)
SCHEDULE A CALL

How to Grow Your Fitness Business to
Multiple 6 Figures (with SPEED!)

NPE ACADEMY™

  • Grow to multiple 6 figures with great profit margins
  • Hire and develop a team that cares about serving your clients as much as you do 
  • Create a better balance between your business and personal life (so you can enjoy the journey)

Why Does It Exist?

Too many fitness professionals get stuck training clients and burn out. 

They don’t know how to build a business that grows beyond themselves–one that allows them to earn more and make a bigger impact.

They don’t have the team, financial management experience, or sales and marketing systems needed for continued growth.  

And they feel tired and overwhelmed with all the hours spent working in and on the business; frustrated because they don’t have the skills needed to solve the problems in front of them today to continue growing. 

Truth be told, it takes a big commitment (and investment) to progress from “self-employed trainer” to “business owner.” 

Not everyone is willing to make that commitment. But for those willing to “do the work”, here’s what’s possible…

What Success Looks Like

  • You’ve grown your fitness business to multiple 6 figures with great profit margins
  • You’ve hired and developed a team that cares about serving your clients as much as you do 
  • You’ve created a better balance between your business and personal life (so you can enjoy the journey)

Why Does It Exist?

Too many fitness professionals get stuck training clients and burn out. 

They don’t know how to build a business that grows beyond themselves–one that allows them to earn more and make a bigger impact.

They don’t have the team, financial management experience, or sales and marketing systems needed for continued growth.  

And they feel tired and overwhelmed with all the hours spent working in and on the business; frustrated because they don’t have the skills needed to solve the problems in front of them today to continue growing. 

Truth be told, it takes a big commitment (and investment) to progress from “self-employed trainer” to “business owner.” 

Not everyone is willing to make that commitment. But for those willing to “do the work”, here’s what’s possible…

What Success Looks Like

  • You’ve grown your fitness business to multiple 6 figures with great profit margins
  • You’ve hired and developed a team that cares about serving your clients as much as you do 
  • You’ve created a better balance between your business and personal life (so you can enjoy the journey)

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness professionals and business owners in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Us vs Them

The fitness industry is littered with one-dimensional quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’. 

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.

Us vs Them

The fitness industry is loaded with one-dimensional, quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’. 

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness professionals and business owners in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on creating more profitability, revenue, and (critically) happiness with your fitness business to create long-term success.

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Understand the “money math” that drives PROFITABILITY and cash flow with your business model
  • Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
  • Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Understand the “money math” that drives PROFITABILITY and cash flow with your business model
  • Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
  • Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow

We know this sounds like the opposite of what would seem to make sense with “conventional thinking”, but that’s why it’s so important you hear this message.

When things aren’t where you want them to be with your business, it’s easy to think, “Oh, I just need more clients. More clients will mean more revenue, and that will solve all my problems!”

But we’re here to warn you now that this line of thinking can KILL your business.

Don’t settle for surface level thinking!

Do the work with UNCONVENTIONAL thinking to identify root causes, and address critical areas that MUST be handled in order to create lasting profit, revenue, and happiness with your business.

Introducing The NPE 5 CORE DISCIPLINES™

If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business. 

The NPE 5 CORE DISCIPLINES™ include:

  1. Lead yourself & others – Strategy, model, business plan.
  2. Get more clients – Sales, marketing, pricing. 
  3. Passionately serve – Value, relationships, results. 
  4. Increase profits – Budgets, cash, margins.
  5. Live better – Harmony, Kaizen, Fun.

Introducing The
NPE 5 CORE DISCIPLINES™

If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business. 

The NPE 5 CORE DISCIPLINES™ include:

  1. Lead yourself & others – Strategy, model, business plan.
  2. Get more clients – Sales, marketing, pricing. 
  3. Passionately serve – Value, relationships, results. 
  4. Increase profits – Budgets, cash, margins.
  5. Live better – Harmony, Kaizen, Fun.

Confusion vs Clarity

Every fitness business needs good answers to key questions that drive your business forward. 

You likely have answers to these questions right now, they’re just not as good as they need to be in order to grow to the next level. But when you commit to doing the work required, you’ll consistently move from CONFUSION to CLARITY.

Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:

  1. What does success look like and how will you get there?
  2. Where do you find (and how will you sign up) new prospective clients?
  3. How do you serve the market in a unique and powerful way?
  4. How will you increase revenue, cash flow, and profitability to ensure continued success?
  5. How will you look after yourself, have fun, and enjoy the journey? 

As you get better answers to these questions, you will have increased FOCUS.

FOCUS increases POWER

That focus will give you increased POWER to do all the good things you want to do (and more) in taking your business (and life) to the next level.

Learn more about NPE’s methodology

NPE ACADEMY™ program overview

Level 2:
Rising Star

The Goal:
Grow to multiple 6 figures

Program Length:
12 months

Program Format:
Online & Physical

What is it?

NPE ACADEMY™ is a 12-month program focused on growing your fitness business to multiple 6 figures with great profit margins, building a team that cares about serving your clients, and balancing your business and personal life so you can enjoy the journey.

Who is it for?

NPE ACADEMY™ is for existing fitness studio/facility owners who want to build a business that grows beyond themselves, but they don’t have the team, financial management experience, or sales and marketing systems needed for continued growth.

Why does it exist?

Because too many fitness professionals get stuck training clients and burn out. They don’t know how to build a business that grows beyond themselves–one that allows them to earn more and make a bigger impact.

How does it work?

The program is comprised of: 1) proven systems and tools 2) expert coaching 3) metrics accountability, and 4) a winning community of 6 figure business owners that support growing your business to 30k+/month.

When does it start?

The program starts as soon as you enroll. The first 1-2 months we support you in getting race ready. Then ongoing support continues weekly, monthly, and quarterly until you’ve won the race (you can only fail if you quit!).

Where does it happen?

The NPE ACADEMY™ program is online. Watch the training, use the systems and tools, attend weekly live online virtual workshops and laser coaching calls, and connect with peers in our private Facebook community.

The NPE ACADEMY™ Plan

We’ve defined the NPE ACADEMY™ plan as follows:

Get clear on what success looks like over the next 12 months. At this level of business, we have to get beyond a short term focus of the next month or 2. That starts with getting VERY clear on your ‘owner intent’. Owner intent provides a clear definition for success with business ownership (and how you’ll measure it).
Get a clear picture of cash flow in your business. Cash flow is fuel in business. That’s why you’ve got to consistently have eyes on your cash projections, so you can make good business decisions.
Define priorities for the next 90 days for increasing cash profitability. Growing your business to the next level will take consistent re-investment. That’s why it’s critical to get clear and focused on the major priorities that will drive your business forward over the next 90 days.
Increase capacity by establishing a team for continued growth. There are only so many hours in the day and running operations will eventually wear you out (ALWAYS!). That’s why it’s so important you’re increasing business capacity by building the right support team around you.
Continue innovating and differentiating your programs/services to stay ahead of the competition. Competition is ALWAYS increasing in the fitness industry. That’s why it’s critical to invest in delivering extreme value to the clients you most want to serve to so they stay longer, refer more often, and buy more (when appropriate).
Get new marketing strategies to attract more top-paying clients who stay for years. Most business owners overcomplicate things. They try to learn 20 marketing strategies to get 10-20 new clients … but just need to stay focused on executing a real SYSTEMS and an effective PLAN.

The NPE ACADEMY™ components

Proven Systems & Tools

Login into our online learning center with powerful business building lessons and tools.

Metrics Accountability

Drive results by reporting and reviewing business performance metrics.

Expert Coaching

Plug into weekly LASER COACHING and NPE ACADEMY™ workshop calls 2x each week.

Winning Community

Get Peer support with our exclusive community of global business owners.

The NPE ACADEMY™ components

Proven Systems & Tools

Login into our online learning center with powerful business building lessons and tools.

Metrics Accountability

Drive results by reporting and reviewing business performance metrics.

Expert Coaching

Plug into weekly LASER COACHING and NPE ACADEMY™ workshop calls 2x each week.

Winning Community

Get Peer support with our exclusive community of global business owners.

Metrics That Drive Performance

There are a lot of numbers to watch and learn about when understanding your business.

But there are just three (3) numbers that are critical for creating long term business success.

They are:

  1. PROFIT – The difference between how much your business makes, and how much is left over (after all expenses and taxes are paid) for you to reinvest, pay dividends, eliminate debt, and more. Profit is power.
  2. REVENUE – The total income your business brings in from all sales. Business growth ultimately comes down to revenue growth, which is about keeping, getting, and charging more (when appropriate) to the clients your business serves.
  3. HAPPINESS – Happiness is measurable. Whether you’re currently coaching, managing a team, or simply in an owner/investor role with your business today (or a combination of all 3), happiness comes down to fulfillment in the role you play today and actively balancing your business and personal life (so you can enjoy the journey).

Get ‘Race Ready’

The NPE ACADEMY™ program is designed to speed up this journey through this stage of fitness business growth. We want you to grow your business to multiple 6 figures while taking you from stressed and pressured coach to successful business operator.

During your first 2 months in the program, we focus on installing the key systems you must have to get in the race.

Racing To Win

After you’ve installed core systems and tools into your business, then you’re in the race.

And in business, every 90 days (or quarter) is “a lap around the track”.

We offer a rolling 12 week cycle of training and coaching to support you in achieving your goals.

We repeat that process every 90 days, until you’ve won the race and you go onto the next one!

Here’s a summary of everything you get

NPE ACADEMY™ is not just program content. We give you everything you need to succeed.

NPE ACADEMY™

  • Grow to multiple 6 figures with great profit margins
  • Hire and develop a team that cares about serving your clients as much as you do 
  • Create a better balance between your business and personal life (so you can enjoy the journey)
SCHEDULE A CALL

Here’s a summary of everything you get

NPE ACADEMY™ is not just program content. We give you everything you need to succeed.

NPE ACADEMY™

  • Grow to multiple 6 figures with great profit margins
  • Hire and develop a team that cares about serving your clients as much as you do 
  • Create a better balance between your business and personal life (so you can enjoy the journey)

Here’s what our students are saying

Our students aren’t just happy, they’ve built profitable businesses doing the work they love.

Learn More About the NPE ACADEMY™

SCHEDULE A CALL

Learn More About the NPE ACADEMY™

SCHEDULE A CALL