How To Start and Grow a Profitable Fitness Business (and Get 10+ Clients in 42 Days)

NPE FAST-TRACK™

  • Turn your passion into a business
  • Wake up with a plan to move forward
  • Do the work you love
  • Help people transform their lives
  • Earn a professional income
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Why Does It Exist?

Because too many fitness professionals fail to earn a living. 

They don’t know how to consistently find enough clients … and are unsure how to charge high enough rates for those clients they have. 

They run around doing bits and pieces of everything … not sure what steps will move them forward toward their goals because they are unclear around their business model, ideal client profile, and offers. 

And they don’t understand the impact of the lack of making a decision and commitment here is costing them from achieving any success whatsoever. 

That leaves them feeling stuck and frustrated from being ‘busy yet unsuccessful.’ 

Finally, they don’t really understand the opportunity cost that comes from unfocused activity, and thinking they must say yes to everything (but saying yes to everything is saying no to your goals). 

Truth be told, you must make a powerful commitment to focusing yourself and your business in the right direction if you want to progress from struggling to successful coach earning a professional income.

Not everyone is willing to make that commitment. For those who are willing, however, we’ll show you what’s possible and how you can turn your fitness passion into a profitable business.

What Success Looks Like

  • You have a full schedule of great clients you love working with
  • You have established a profitable business that runs efficiently with great systems to serve clients (and find new ones you can help)
  • You take pride in earning a great professional income

Why Does It Exist?

Because too many fitness professionals don’t know how to consistently find clients (and don’t charge enough) to earn a living. 

Because too many fitness professionals fail to earn a living. 

They don’t know how to consistently find enough clients … and are unsure how to charge high enough rates for those clients they have. 

They run around doing bits and pieces of everything … not sure what steps will move them forward toward their goals because they are unclear around their business model, ideal client profile, and offers. 

And they don’t understand the impact of the lack of making a decision and commitment here is costing them from achieving any success whatsoever. 

That leaves them feeling stuck and frustrated from being ‘busy yet unsuccessful.’ 

Finally, they don’t really understand the opportunity cost that comes from unfocused activity, and thinking they must say yes to everything (but saying yes to everything is saying no to your goals). 

Truth be told, you must make a powerful commitment to focusing yourself and your business in the right direction if you want to progress from struggling to successful coach earning a professional income.

Not everyone is willing to make that commitment. For those who are willing, however, we’ll show you what’s possible and how you can turn your fitness passion into a profitable business.

What Success Looks Like

  • You have a full schedule of great clients you love working with
  • You have established a profitable business that runs efficiently with great systems to serve clients (and find new ones you can help)
  • You take pride in earning a great professional income

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness entrepreneurs in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Proven track record of success

Since 2006, we’ve helped 45,000+ fitness entrepreneurs in 96+ countries grow their business and create the life they want.

815
Active students
930
Revenue earned by students
1450
6-figure students
125
Millionaire students

4.9 stars from 774 customer reviews.

Us vs Them

The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.

Us vs Them

The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.

At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.

Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Unconventional thinking: Where you need to start

When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.

The mantra is “I just need more leads and clients.” 

But the problem with that line of thinking is that it almost always leads to a dead end. 

Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.

WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Create a “platform for success” with the right business STRATEGY
  • Clarify how you will deliver unique and powerful VALUE to the market
  • Learn how to inspire prospective clients to COMMIT to their goals

Where most people get it wrong

  • I just need clients!
  • How can I get more clients?
  • But really, where do I find more clients?

Where you need to begin...

  • Create a “platform for success” with the right business STRATEGY
  • Clarify how you will deliver unique and powerful VALUE to the market
  • Learn how to inspire prospective clients to COMMIT to their goals

Introducing the NPE Business Growth Framework™:

The methodology we teach is called the NPE Business Growth Framework™

The framework is constructed of these 3 critical areas for fitness business success: 

  1. Business strategy: This creates a platform for your business to succeed.
  2. Client acquisition systems: This clarifies the systems your business will use to find (and sign up) new clients.
  3. Value creation model: This defines (and differentiates) how your business will deliver tremendous value to the target market you wish to serve.

Introducing the NPE Business Growth Framework™:

The methodology we teach is called the NPE Business Growth Framework™

The framework is constructed of these 3 critical areas for fitness business success: 

  1. Business strategy: This creates a platform for your business to succeed.
  2. Client acquisition systems: This clarifies the systems your business will use to find (and sign up) new clients.
  3. Value creation model: This defines (and differentiates) how your business will deliver tremendous value to the target market you wish to serve.

Confusion vs Clarity

Every fitness business needs to find answers to each of these three powerful questions in order to grow and succeed:

  1. What does success look like and how will you get there?
  2. Where do you find (and how will you sign up) new prospective clients?
  3. How do you serve the market in a unique and powerful way?

And our goal through the NPE FAST-TRACK™  course is to take you from a place of CONFUSION, to a place of CLARITY in finding the answers you need to succeed.

FOCUS increases POWER

We will strengthen each of the following areas:

  1. Business strategy
  2. Client acquisition systems
  3. Value creation model

As we spend time together working on each of these, you’ll have more FOCUS, which increases your POWER…and that fuels your fitness business to grow!

Learn more about NPE’s methodology

NPE FAST-TRACK™ program overview

Level 1:
Beginner

The Goal:
6-figure business

Program Length:
6 weeks

Program Format:
Online & Physical

What is it?

NPE FAST-TRACK™ is a 6-week online course with physical workbooks, live Q & A coaching calls, and a winning community of fitness professionals that challenge each other to start and grow a profitable fitness business.

Who is it for?

NPE FAST-TRACK™ is for fitness professionals who want to start and grow a fitness business to 10k+/month. It works for both online and offline fitness business models, regardless of your previous experience or knowledge.

Where does it happen?

The NPE FAST-TRACK™ course is online and consists of training videos, tools, live Q&A coaching calls and a Facebook community. You complete it online, at your own pace.

How does it work?

You complete the lessons, do the homework, and use the provided tools and templates. Ask questions in the Facebook group or on the live Q & A coaching calls. Follow the systems to grow your business to 10k/month.

When does it start?

NPE FAST-TRACK™ starts as soon as you enroll. You complete it at your own pace and work through the course as slow or fast as you want. Ongoing support continues for 12 months (you can only fail if you quit!).

Why does it exist?

Because too many fitness professionals don’t know how to consistently find clients (and don’t charge enough) to earn a living. We show our students how to turn their fitness passion into a profitable business.

The NPE FAST-TRACK™ PLAN

Define what success looks like for you as a business owner: You’ll answer the big questions: What are your personal goals? What does success look like to you? And how will your business goals and targets will support achieving these goals?
Choose the business model that best fits your passion: You’ll find your THRIVE ZONE. This is the intersection of: problems you love solving, clients you love working with, and a business model that ensures you make a profit.
Define the ideal client profile for your business: Usually that’s NOT bodybuilders, grandma’s, pro athletes, and overweight kids ALL at the same time. You’ll need to choose the ideal client who you are best able to serve profitably.
Price and package your services for profit: Do want to be the cheapest or the best? Five packs of sessions won’t help your clients who need to commit to a journey of losing 50 pounds
Get specific strategies and systems to find (and sign up) new clients: Enthusiasm doesn’t equal success. Most people overcomplicate things. To stay focused, you’ll need real strategies and systems to find and enroll new clients into your programs. “You don’t catch a tuna fish by putting a fishing rod in your bathtub.”
Build a professional reputation by delivering great value: You cannot out-market a bad service. Good businesses are built on delivering great value to the clients you serve. We’ll help you set up the systems that build your reputation as a true professional.
Establish portfolio of client success stories and positive reviews. The best fitness businesses grow ORGANICALLY from word of mouth marketing because they deliver great value to their clients, who in turn can’t stop talking about them! What OTHER people say about you is more powerful than anything you could ever say about yourself. Our goal is to help you establish an online reputation so client results and satisfaction do the heavy lifting on all your marketing efforts for you.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

How it works

NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.

Proven Systems

Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.

Expert Coaching

You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.

Winning Community

If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.

NPE FAST-TRACK™ course content

In just 6 weeks, we’ll help you grow from struggling to successful coach with a solid foundation to develop a thriving fitness business. Here’s how:

Week One: Setup for success 5 Modules

Lesson 1: Overview– Overview of timeline and setting expectations
– Big concepts strategy, value creation, client acquisition
– Business plan template
– Learning skills and systems needed to execute your plan
– How to get the most out of this course
Lesson 2: Success Principles– Learn the proven keys to fitness business success
– Learn where most fitness professionals fail
– Have awareness for yourself to show up in a way that will lead to the results you want
Lesson 3: What success looks like: owner intent– Define what success looks like for you as a business owner
– Align with your values, priorities, stage of growth
– No wrong answers, what matters to YOU?
– Give examples and scenarios
Lesson 4: Get Focused– Vision of success at stage 3
– Aligning time, energy, focus to create that reality
– Organize your time to be productive on things that matter
Lesson 5: Miracle Morning– The importance of creating a morning routine
– Understanding the Miracle Morning concept created by Hal Elrod
Action items13 items
Questions2 live Q&A Calls

Week Two: Business Strategy 10 Modules

Lesson 1: Fitness Business Model Overview– Learn the 3 primary successful fitness business models (including variations with offline and online fulfillment in serving clients)
– Understand the benefits and functions of each
– See examples of success with each model
Lesson 2: Identify Your Ideal Client (avatar 1) – Get specific about who your BEST clients are
– Outline general profile and messaging that speaks to this person
– Get excited about the problems you love to solve so you can attract more of the people you'll love working with
Lesson 3: Interview Ideal Prospects (avatar 2)– Complete interviews with existing clients if you have them, prospects if you don't
– Pressure test your assumptions about your best clients
– Adjust your avatar and messaging as needed
Lesson 4: Refining Your Avatar (avatar 3)– How to learn from your interviews and complete an analysis
– How to pull out the commonalities and most powerful goals, desires and fears
– How to update your ideal client avatar and value statement
Lesson 5: How to price and package your services – Set pricing that allows you to deliver excellent service and be highly profitable
– Create a simple menu of services that helps your ideal client
– Determine what you can pay by session or class to someone else to work In your business

Lesson 6: Metrics that Matter & Setting Business Goals– Overview of key performance indicators and why they matter
– Example metrics to choose from (and their definitions)
– How they evolve and vary given your stage
– Determine clients needed target, given revenue goal, given pricing/packaging
– Determine expenses
Lesson 7: Setting Up Billing Systems– Needs for systems, auto-billing, and contracts
– How to take payments and set up the business end once you get a client who wants to give you money
– Key functions needed in system (attendance, tracking, reporting, payroll, etc)
Lesson 8: Knowing which offers win– Learn which offers work best for each business model (and why)
– Grab examples based on your business model and personalize for your business
Lesson 9: Building a “student journey” to ensure client success– How to support clients during their lifecycle with your business
– Build (and review) client experience and student journey to see where you can improve
– Set up to deliver extraordinary support and a 5 star client experience that will have your clients singing your praises and staying with your business long term
Lesson 10: Build Your Beta Group– Learn how to use this simple framework to identify, speak to, engage, and connect with prospects
– Create simple beta offer framework to get next 3-5 clients willing to commit and share their experience/results

Action items26 items
Questions2 live Q&A Calls

Week Three: Get Clients (phase 1) 11 Modules

Lesson 1: Understanding the Sales Machine– Overview of the entire sales process and acquiring a new client for each business model
– Learn the different stages of fitness program sales
– See how the pieces fit together to create a sales process that consistently converts and closes new sales

Lesson 2: Sales Mindset– Identify the challenges brought by your current sales mindset
– Learn about and begin applying a world-class sales process this week.
Lesson 3: The AUTO-CLOSER® Sales System– Overview of the 7.5 steps to close a sale automatically
– Introducing a simple sales tracking sheet to make sure no one falls through the cracks

Lesson 4: Pre-Qualification– Learn the most important step of the entire process
– Make sure you’re talking to the right people = your ideal clients who can afford you and are ready to make a commitment
Lesson 5: Building Rapport– Greeting your prospect and starting to connect on a human level
– How to build rapport so prospects trust your professional opinion
– Make your prospect feel at ease
Lesson 6: Probing & Discovery Questions– Ask great questions to get to the heart of their real problems and challenges
– Use a simple worksheet to note their answers
– Make sure you know why they are really in front of you looking for help
Lesson 7: Building the Problem– Leverage their answers to concisely build up everything that is emotionally driving them to make a change
– Hold up the mirror and say back what they just told you they are struggling with
– Reframe the challenges and problems they are experiencing to the simple ones that your business is set up to solve
Lesson 8: Presenting Solutions & Closing the Sale– Credibly show with a visual demonstration how your fitness service solves problems
– Make a professional recommendation that will lead your prospect to achieve their goals
– Learn the simple way to ask for the sale
Lesson 9: Handling Objections– Learn the 4 most common objections to a sale and how to overcome them
– Learn why you might be receiving an objection (and which step in the sales process you missed so that you can improve!)
Lesson 10: Post-Consultation Performance Assessment & Practice– Assess your performance after each consultation
– Complete a simple worksheet and identify areas to keep improving and get even better results with your next sales opportunity
Lesson 11: Practice, Practice, Practice!– Commit to 'getting the reps in' and becoming proficient with executing your sales system
– Practice via recording yourself and live with role play
– Practice the Pre-Qualification, Entire Consult through Close, and Objection Handling.
Action items32 items
Questions2 live Q&A Calls

Week Four: Get Clients (Phase 2) 9 Modules

Lesson 1: Telling Your Story– Learn how to tell your Founder’s Story in a way that connects with your ideal clients and makes it easier for them to want to do business with you
– Craft your story using the tools provided
– Learn where and how to share your story
Lesson 2: Setting Up Your Basic Profile– Setting up Facebook and Instagram profiles for your business
– Aligning imagery and value statements to match your client avatar
Lesson 3: Share content that attracts – Create 3 pieces of content to your favorite social media and online channels
– Learn how a simple content calendar will engage your current and potential members
– Messaging 101 - are your prospects cold, warm, hot, and how to message to each (examples)
Lesson 4: Go get your first new clients– Learn a simple referral script you can use with everyone you know to find more prospective clients
– Identify opportunities to network with local businesses who could become referral partners
– Execute a simple outreach campaign to people you know who may need help now
Lesson 5: Gain Clients Through Referrals– Identify the next opportunities to ask for referrals
– Identify which businesses to introduce yourself to create additional referral opportunities
– Set your referral activities into your weekly plan
Lesson 6: Create your marketing funnel– Implement a simple 4 step funnel to move new leads towards a sale
– Turn on a piece of software (optional) that will qualify and automatically schedule new prospects into your calendar
Lesson 7: Reactivation Campaign– Understand why clients leave and don’t come back
– Learn how to approach former clients and get them excited to return to you and recommit to their goals
Lesson 8: 10 ways to get a client in the next 7 days– Get tactics to gain 1 new client quickly
Lesson 9: Bring a friend– Learn how and why to run a bring a friend campaign
– Create campaign poster and client handout
– Update scripts to use with your clients
Action items28 items
Questions2 live Q&A Calls

Week Five: Passionately Serve 5 Modules

Lesson 1: Document and Celebrate Client Success– Create a system to document your client’s success from their first day onward
– Implement a simple testimonial collection process at each assessment opportunity
– Share major accomplishments and recognize progress consistently, both privately and publicly
Lesson 2: Practice Excellence Daily– Build the habit of assessing your service delivery after every session
– Identify what’s working and where you can improve
– Brainstorm additional ways you can deliver value to your clients
Lesson 3: Deliver an Amazing Experience– Set up systems to make sure your service is consistently the best in town
– Create an experience and environment that people want to be a part of and are happy to talk about
Lesson 4: Client Renewals– Understand the 7 Rs of renewals
– Have a system in place to renew clients
– Have updated scripts and postcards to implement as part of the renewal campaign
Lesson 5: Client Appreciation Event – How to celebrate and wow your clients
– How to start or strengthen a strategic alliance with other local businesses
– Fun ways to increase the value of your client experience
Action items21 items
Questions2 live Q&A Calls

Week Six: Keys to continued growth 5 Modules

Lesson 1: Refining your business plan– How to “connect the dots” of the work you have done in this course
– How to refine your simple fitness business plan to guide you and your business
– The importance of keeping your plan visible and alive
Lesson 2: Understanding Key Performance Indicators (KPIs)– The 3 most important metrics in business ownership
– Monthly tracking
– Identify 2-3 strategies to improve your key metrics
Lesson 3: Personal Vs Business Finance– The importance of having clear separation between business and personal finance
– How to get a clear picture of your personal finance needs
– The value of having an owner’s mindset when it comes to revenue, expenses, and profit
Lesson 4: Raise the rates– Understand why raising the rates is important
– Understand how to do a raise the rates campaign
Lesson 5: Reinvesting in growth– When and how to continue investing in your business to grow
– Managing your resources (time and money) for growth
– Keep going until you get to 8k+
Action items22 items
Questions2 live Q&A Calls

Week Seven: Bonus Lesson: Open a Profitable Fitness Facility

Lesson 1: How to select a location– Create a budget and finance projection before moving into new facility
– Be prepared with questions and have necessary considerations in mind about the new space
Action items2 items
Questions2 live Q&A Calls

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats.
All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

We’ve got your learning style covered

Learn anytime, anywhere and whatever way you like with multiple training formats. All NPE programs come with online, physical, social, and live training components.

Web-based e-learning center

Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.

Course materials and training tools

We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.

Winning community

Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!

Expert Coaching on demand

Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.

Here’s a summary of everything you get

NPE FAST-TRACK™ is not just course content. We give you everything you need to succeed.

NPE FAST-TRACK™

  • Turn your passion into a business
  • Wake up with a plan to move forward
  • Do the work you love
  • Help people transform their lives
  • Earn a professional income
BOOK A CALL WITH OUR TEAM

NPE courses are endorsed and accredited by the fitness industry's leading organizations

Note from Fitness Australia: You must be a registered Group Exercise/ Gym Instructor
in order to attain Fitness Australia CECs.

Learn More About the NPE FAST-TRACK Program™

SCHEDULE A CALL

Learn More About the NPE FAST-TRACK Program™

SCHEDULE A CALL