How to Turn Your Fitness Career
Into A Successful Business Earning $10k/month
NPE FAST-TRACK™
4.9 (774 ratings)- Fill your schedule with great clients
- Charge more per hour
- Earn a professional income
- Work with clients you love
- Turn your career into a business
- Start building a team
Why Does It Exist?
Because too many fitness professionals fail to earn a living.
They don’t know how to consistently find enough clients … suffer working with negative clients they’re afraid to let go of… undervalue and undercharge for their services… and don’t have the systems, tools, and skills needed to turn their career into a sustainable business.
They run around doing bits and pieces of everything … often feel stuck and confused about what direction to go… and feel tired and overwhelmed training clients all hours of the day and night while trying to grow their business.
All too often, they end up leaving the fitness industry because they just can’t figure out how to make it work.
What Success Looks Like
- You’ve filled your schedule with high-paying clients you love working with
- You’ve established a profitable business and have started building a team to grow the business with you
- You take pride in earning a professional income while helping more people transform their lives
Why Does It Exist?
Because too many fitness professionals fail to earn a living.
They don’t know how to consistently find enough clients … suffer working with negative clients they’re afraid to let go of… undervalue and undercharge for their services… and don’t have the systems, tools, and skills needed to turn their career into a sustainable business.
They run around doing bits and pieces of everything … often feel stuck and confused about what direction to go… and feel tired and overwhelmed training clients all hours of the day and night while trying to grow their business.
All too often, they end up leaving the fitness industry because they just can’t figure out how to make it work.
What Success Looks Like
- You’ve filled your schedule with high-paying clients you love working with
- You’ve established a profitable business and have started building a team to grow the business with you
- You take pride in earning a professional income while helping more people transform their lives
Proven track record of success
Since 2006, we’ve helped 45,000+ fitness entrepreneurs in 96+ countries grow their business and create the life they want.
4.9 stars from 774 customer reviews.
Proven track record of success
Since 2006, we’ve helped 45,000+ fitness entrepreneurs in 96+ countries grow their business and create the life they want.
4.9 stars from 774 customer reviews.
NPE FAST-TRACK™ program overview
Level 2:
Beginner
The Goal:
Grow to $10k/month
Program Length:
6 weeks
Program Format:
Online & Physical
What is it?
NPE FAST-TRACK™ is a 12-month program focused on turning your fitness career into a successful business earning 10k/month, filling your schedule with great clients, and earning a professional income.
Who is it for?
NPE FAST-TRACK™ is for fitness professionals who want to build a business earning 10k+/month, but don’t have the systems and tools needed to consistently fill their schedule with high-paying clients and build a successful business.
Where does it happen?
The NPE FAST-TRACK™ program is online and consists of training videos, tools, live Q&A calls 2x a week, and a private Facebook community of like-minded peers. You complete the program online, at your own pace.
How does it work?
You complete the lessons, do the homework, and use the provided tools and templates. Ask questions in the Facebook group or on the live Q & A coaching calls. Follow the systems and turn your career into a business earning 10k/month.
When does it start?
NPE FAST-TRACK™ starts as soon as you enroll. You complete it at your own pace and work through the program as slow or fast as you want. Ongoing support continues for 12 months (you can only fail if you quit!).
Why does it exist?
Because too many fitness professionals fail to earn a living. They don’t have the systems, tools, and skills needed to turn their career into a sustainable, successful business.
Us vs Them
The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.
At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.
Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.
Us vs Them
The fitness industry is littered with quick-fix sales and marketing programs that can permanently damage your reputation, brand, and business. Just scroll through your Facebook account to see the latest get-rich quick gurus taking photos with Lamborghinis sharing their ‘secret formula’ for making ‘big-money fast’.
At NPE, we take a different approach. Since 2006, we’ve helped over 45,000+ fitness entrepreneurs in 96+ countries grow to the next level. We’ve been listed 8x on the Inc 500/5000 list of fastest growing companies, and we’re a global team with offices in Los Angeles, London, and Sydney.
Our ‘secret to success’ is our methodology. Through the NPE 5 CORE DISCIPLINES™ we relentlessly focus on increasing profitability, revenue, and happiness with your fitness business to create long-term success.
Unconventional thinking: Where you need to start
When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.
The mantra is “I just need more leads and clients.”
But the problem with that line of thinking is that it almost always leads to a dead end.
Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.
WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).
Unconventional thinking: Where you need to start
When most people think about growing their fitness business, they think about quick fixes and short-term sales and marketing tactics.
The mantra is “I just need more leads and clients.”
But the problem with that line of thinking is that it almost always leads to a dead end.
Truth is, there’s some hard thinking and planning that needs to be done before you hit the accelerator on new client acquisition.
WARNING: If you DON’T review and address these critical areas of your business, things actually get WORSE when you add more clients into the mix (NOT better).
Where most people get it wrong
- I just need clients!
- How can I get more clients?
- But really, where do I find more clients?
Where you need to begin...
- Understand the “money math” that drives PROFITABILITY and cash flow with your business model
- Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
- Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow
Where most people get it wrong
- I just need clients!
- How can I get more clients?
- But really, where do I find more clients?
Where you need to begin...
- Understand the “money math” that drives PROFITABILITY and cash flow with your business model
- Get real SYSTEMS in place that support increased retention AND new client acquisition every single month
- Increase your leadership and TEAM capacity so your business and life get better (not worse) as you grow
We know this sounds like the opposite of what would seem to make sense with “conventional thinking”, but that’s why it’s so important you hear this message.
When things aren’t where you want them to be with your business, it’s easy to think, “Oh, I just need more clients. More clients will mean more revenue, and that will solve all my problems!”
But we’re here to warn you now that this line of thinking can KILL your business.
Don’t settle for surface level thinking!
Do the work with UNCONVENTIONAL thinking to identify root causes, and address critical areas that MUST be handled in order to create lasting profit, revenue, and happiness with your business.
Introducing The NPE 5 CORE DISCIPLINES™
If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.
The NPE 5 CORE DISCIPLINES™ include:
- Lead yourself & others – Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
- Get more clients – Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
- Passionately serve – Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
- Increase profits – Learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
- Live better – Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Introducing The NPE 5 CORE DISCIPLINES™
If you want to be successful, you’re going to need to focus on five key areas that allow you to create more profits, revenue, and happiness with your fitness business.
The NPE 5 CORE DISCIPLINES™ include:
- Lead yourself & others – Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you.
- Get more clients – Learn how to identify the best client(s) for your business, price and package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs).
- Passionately serve – Learn how to create and deliver extreme value to break out from the pack. Design transformational client experiences, build lifetime relationships (not transactional ones), and better serve clients for life.
- Increase profits – Learn how to understand the numbers that drive profit and how to adjust your cost structure when needed to ensure sustainable growth.
- Live better – Learn how to master your ability to focus and operate at your best… even when you’re running out of gas, the engine’s smoking, and there are cars spinning out all around you.
Confusion vs Clarity
Every fitness business needs good answers to key questions that drive your business forward.
You likely have answers to these questions right now, they’re just not as good as they need to be in order to grow to the next level. But when you commit to doing the work required, you’ll consistently move from CONFUSION to CLARITY.
Each of the NPE 5 CORE DISCIPLINES™ aligns to a powerful business growth question:
- What does success look like and how will you get there?
- Where do you find (and how will you sign up) new prospective clients?
- How do you serve the market in a unique and powerful way?
- How will you increase revenue, cash flow, and profitability to ensure continued success?
- How will you look after yourself, have fun, and enjoy the journey?
As you get better answers to these questions, you will have increased FOCUS.
FOCUS increases POWER
That focus will give you increased POWER to do all the good things you want to do (and more) in taking your business (and life) to the next level.
Learn more about NPE’s methodology
The NPE FAST-TRACK™ PLAN
How it works
NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.
Proven Systems
Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.
Expert Coaching
You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.
Winning Community
If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.
How it works
NPE programs give you everything you need to succeed in business.
We don’t preach theory… our students learn by doing each and every day.
Proven Systems
Don’t waste time guessing what to do. Get proven systems and tools, follow step-by-step instructions, and build your business into a high-performance machine.
Expert Coaching
You’ve got questions, we’ve got answers. Get 24/7 access to experts in our Facebook groups, weekly live Q & A calls, and email support.
Winning Community
If you’re the smartest person in the room, you’re in the wrong room. Join a powerful community of fitness business owners from around the world, share your genius, and grow with others.
NPE FAST-TRACK™ program content
In just 6 weeks, we’ll help you grow from struggling to successful coach with a solid foundation to develop a thriving fitness business. Here’s how:
Week One: Setup for success 5 Modules
| Lesson 1: Overview | – Overview of timeline and setting expectations – Big concepts strategy, value creation, client acquisition – Business plan template – Learning skills and systems needed to execute your plan – How to get the most out of this course |
| Lesson 2: Success Principles | – Learn the proven keys to fitness business success – Learn where most fitness professionals fail – Have awareness for yourself to show up in a way that will lead to the results you want |
| Lesson 3: What success looks like: owner intent | – Define what success looks like for you as a business owner – Align with your values, priorities, stage of growth – No wrong answers, what matters to YOU? – Give examples and scenarios |
| Lesson 4: Get Focused | – Vision of success at stage 3 – Aligning time, energy, focus to create that reality – Organize your time to be productive on things that matter |
| Lesson 5: Miracle Morning | – The importance of creating a morning routine – Understanding the Miracle Morning concept created by Hal Elrod |
| Action items | 13 items |
| Questions | 2 live Q&A Calls |
Week Two: Business Strategy 10 Modules
| Lesson 1: Fitness Business Model Overview | – Learn the 3 primary successful fitness business models (including variations with offline and online fulfillment in serving clients) – Understand the benefits and functions of each – See examples of success with each model |
| Lesson 2: Identify Your Ideal Client (avatar 1) | – Get specific about who your BEST clients are – Outline general profile and messaging that speaks to this person – Get excited about the problems you love to solve so you can attract more of the people you'll love working with |
| Lesson 3: Interview Ideal Prospects (avatar 2) | – Complete interviews with existing clients if you have them, prospects if you don't – Pressure test your assumptions about your best clients – Adjust your avatar and messaging as needed |
| Lesson 4: Refining Your Avatar (avatar 3) | – How to learn from your interviews and complete an analysis – How to pull out the commonalities and most powerful goals, desires and fears – How to update your ideal client avatar and value statement |
| Lesson 5: How to price and package your services | – Set pricing that allows you to deliver excellent service and be highly profitable – Create a simple menu of services that helps your ideal client – Determine what you can pay by session or class to someone else to work In your business |
| Lesson 6: Metrics that Matter & Setting Business Goals | – Overview of key performance indicators and why they matter – Example metrics to choose from (and their definitions) – How they evolve and vary given your stage – Determine clients needed target, given revenue goal, given pricing/packaging – Determine expenses |
| Lesson 7: Setting Up Billing Systems | – Needs for systems, auto-billing, and contracts – How to take payments and set up the business end once you get a client who wants to give you money – Key functions needed in system (attendance, tracking, reporting, payroll, etc) |
| Lesson 8: Knowing which offers win | – Learn which offers work best for each business model (and why) – Grab examples based on your business model and personalize for your business |
| Lesson 9: Building a “student journey” to ensure client success | – How to support clients during their lifecycle with your business – Build (and review) client experience and student journey to see where you can improve – Set up to deliver extraordinary support and a 5 star client experience that will have your clients singing your praises and staying with your business long term |
| Lesson 10: Build Your Beta Group | – Learn how to use this simple framework to identify, speak to, engage, and connect with prospects – Create simple beta offer framework to get next 3-5 clients willing to commit and share their experience/results |
| Action items | 26 items |
| Questions | 2 live Q&A Calls |
Week Three: Get Clients (phase 1) 11 Modules
| Lesson 1: Understanding the Sales Machine | – Overview of the entire sales process and acquiring a new client for each business model – Learn the different stages of fitness program sales – See how the pieces fit together to create a sales process that consistently converts and closes new sales |
| Lesson 2: Sales Mindset | – Identify the challenges brought by your current sales mindset – Learn about and begin applying a world-class sales process this week. |
| Lesson 3: The AUTO-CLOSER® Sales System | – Overview of the 7.5 steps to close a sale automatically – Introducing a simple sales tracking sheet to make sure no one falls through the cracks |
| Lesson 4: Pre-Qualification | – Learn the most important step of the entire process – Make sure you’re talking to the right people = your ideal clients who can afford you and are ready to make a commitment |
| Lesson 5: Building Rapport | – Greeting your prospect and starting to connect on a human level – How to build rapport so prospects trust your professional opinion – Make your prospect feel at ease |
| Lesson 6: Probing & Discovery Questions | – Ask great questions to get to the heart of their real problems and challenges – Use a simple worksheet to note their answers – Make sure you know why they are really in front of you looking for help |
| Lesson 7: Building the Problem | – Leverage their answers to concisely build up everything that is emotionally driving them to make a change – Hold up the mirror and say back what they just told you they are struggling with – Reframe the challenges and problems they are experiencing to the simple ones that your business is set up to solve |
| Lesson 8: Presenting Solutions & Closing the Sale | – Credibly show with a visual demonstration how your fitness service solves problems – Make a professional recommendation that will lead your prospect to achieve their goals – Learn the simple way to ask for the sale |
| Lesson 9: Handling Objections | – Learn the 4 most common objections to a sale and how to overcome them – Learn why you might be receiving an objection (and which step in the sales process you missed so that you can improve!) |
| Lesson 10: Post-Consultation Performance Assessment & Practice | – Assess your performance after each consultation – Complete a simple worksheet and identify areas to keep improving and get even better results with your next sales opportunity |
| Lesson 11: Practice, Practice, Practice! | – Commit to 'getting the reps in' and becoming proficient with executing your sales system – Practice via recording yourself and live with role play – Practice the Pre-Qualification, Entire Consult through Close, and Objection Handling. |
| Action items | 32 items |
| Questions | 2 live Q&A Calls |
Week Four: Get Clients (Phase 2) 9 Modules
| Lesson 1: Telling Your Story | – Learn how to tell your Founder’s Story in a way that connects with your ideal clients and makes it easier for them to want to do business with you – Craft your story using the tools provided – Learn where and how to share your story |
| Lesson 2: Setting Up Your Basic Profile | – Setting up Facebook and Instagram profiles for your business – Aligning imagery and value statements to match your client avatar |
| Lesson 3: Share content that attracts | – Create 3 pieces of content to your favorite social media and online channels – Learn how a simple content calendar will engage your current and potential members – Messaging 101 - are your prospects cold, warm, hot, and how to message to each (examples) |
| Lesson 4: Go get your first new clients | – Learn a simple referral script you can use with everyone you know to find more prospective clients – Identify opportunities to network with local businesses who could become referral partners – Execute a simple outreach campaign to people you know who may need help now |
| Lesson 5: Gain Clients Through Referrals | – Identify the next opportunities to ask for referrals – Identify which businesses to introduce yourself to create additional referral opportunities – Set your referral activities into your weekly plan |
| Lesson 6: Create your marketing funnel | – Implement a simple 4 step funnel to move new leads towards a sale – Turn on a piece of software (optional) that will qualify and automatically schedule new prospects into your calendar |
| Lesson 7: Reactivation Campaign | – Understand why clients leave and don’t come back – Learn how to approach former clients and get them excited to return to you and recommit to their goals |
| Lesson 8: 10 ways to get a client in the next 7 days | – Get tactics to gain 1 new client quickly |
| Lesson 9: Bring a friend | – Learn how and why to run a bring a friend campaign – Create campaign poster and client handout – Update scripts to use with your clients |
| Action items | 28 items |
| Questions | 2 live Q&A Calls |
Week Five: Passionately Serve 5 Modules
| Lesson 1: Document and Celebrate Client Success | – Create a system to document your client’s success from their first day onward – Implement a simple testimonial collection process at each assessment opportunity – Share major accomplishments and recognize progress consistently, both privately and publicly |
| Lesson 2: Practice Excellence Daily | – Build the habit of assessing your service delivery after every session – Identify what’s working and where you can improve – Brainstorm additional ways you can deliver value to your clients |
| Lesson 3: Deliver an Amazing Experience | – Set up systems to make sure your service is consistently the best in town – Create an experience and environment that people want to be a part of and are happy to talk about |
| Lesson 4: Client Renewals | – Understand the 7 Rs of renewals – Have a system in place to renew clients – Have updated scripts and postcards to implement as part of the renewal campaign |
| Lesson 5: Client Appreciation Event | – How to celebrate and wow your clients – How to start or strengthen a strategic alliance with other local businesses – Fun ways to increase the value of your client experience |
| Action items | 21 items |
| Questions | 2 live Q&A Calls |
Week Six: Keys to continued growth 5 Modules
| Lesson 1: Refining your business plan | – How to “connect the dots” of the work you have done in this course – How to refine your simple fitness business plan to guide you and your business – The importance of keeping your plan visible and alive |
| Lesson 2: Understanding Key Performance Indicators (KPIs) | – The 3 most important metrics in business ownership – Monthly tracking – Identify 2-3 strategies to improve your key metrics |
| Lesson 3: Personal Vs Business Finance | – The importance of having clear separation between business and personal finance – How to get a clear picture of your personal finance needs – The value of having an owner’s mindset when it comes to revenue, expenses, and profit |
| Lesson 4: Raise the rates | – Understand why raising the rates is important – Understand how to do a raise the rates campaign |
| Lesson 5: Reinvesting in growth | – When and how to continue investing in your business to grow – Managing your resources (time and money) for growth – Keep going until you get to 8k+ |
| Action items | 22 items |
| Questions | 2 live Q&A Calls |
Week Seven: Bonus Lesson: Open a Profitable Fitness Facility
| Lesson 1: How to select a location | – Create a budget and finance projection before moving into new facility – Be prepared with questions and have necessary considerations in mind about the new space |
| Action items | 2 items |
| Questions | 2 live Q&A Calls |
We’ve got your learning style covered
Learn anytime, anywhere and whatever way you like with multiple training formats.
All NPE programs come with online, physical, social, and live training components.
Web-based e-learning center
Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.
Course materials and training tools
We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.
Winning community
Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!
Expert Coaching on demand
Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.
We’ve got your learning style covered
Learn anytime, anywhere and whatever way you like with multiple training formats. All NPE programs come with online, physical, social, and live training components.
Web-based e-learning center
Watch training videos, listen to mp3 recordings, or read transcripts on desktop and mobile devices. Learn how you learn best and login to access the platform anytime from anywhere.
Course materials and training tools
We ship supporting materials to create richer learning experiences (both online and offline) to accelerate your success.
Winning community
Join an exclusive community of 1,414+ fitness professionals and business owners dedicated to becoming the best they can be. Find breakthroughs, get new ideas, make friends, and have fun!
Expert Coaching on demand
Get personalized fitness business coaching from experts who will help diagnose problems and direct you forward. All programs include weekly live Q&A video conference calls, recordings, student interviews, and 24/7/365 support.
Here’s a summary of everything you get
NPE FAST-TRACK™ is not just program content. We give you everything you need to succeed.
NPE FAST-TRACK™
- Fill your schedule with great clients
- Charge more per hour
- Earn a professional income
- Work with clients you love
- Turn your career into a business
- Start building a team
NPE programs are endorsed and accredited by the fitness industry's leading organizations
Note from Fitness Australia: You must be a registered Group Exercise/ Gym Instructor
in order to attain Fitness Australia CECs.
