CASE STUDY: He added an extra 6-figures to his bottom line

Name: Hassan Abdullah

Business Name: Volume Fitness

Location: Kogarah NSW, Australia 🇦🇺

Before joining NPE, Hassan Abdullah was stuck doing random things with his marketing strategy. He wanted to grow his business and revenue consistently. He had some systems in place for selling to new clients and follow-ups—but it was all over the place. The structure wasn’t there.

Instead of trying to reinvent the wheel, Hassan started working with NPE. He knew NPE had a roadmap that has worked for thousands of fitness businesses.

Hassan faced some tough challenges:

• Marketing efforts were inconsistent and lacked clear strategy
• Sales and follow-up systems were loosely defined
• He was wearing all the hats—coaching, marketing, and sales

But then he worked with NPE to personalize our systems, campaigns, and tools for his business. Together we:

• Implemented a structured marketing strategy focused on attracting the right clients
• Built a more consistent system for client acquisition and follow-ups
• Developed his coaching team, reducing his operational load and supporting staff career growth

Hassan said, “We had some kind of system in place with selling to new clients and follow-up with clients, but it was a little bit all over the place. The structure wasn’t as good as it is now… Now we’ve actually got, you know, a lot more time and thought goes into the marketing strategy and how to not just attract random clients, but attract the right clients, which is the most important thing.”

The results have been amazing:

• Monthly revenue jumped from $30K to consistent $40K months
• Hit $50K for the first time ever in November
• Gained time back to focus on clients and business expansion by reducing “busy work” that wasn’t driving results

NPE helped Hassan achieve all this, transforming his business and setting him up for long-term success.

He added, “I was doing a lot of the coaching hours myself, doing a lot of the marketing side of things myself, the sales side of things myself. But, you know, since working with NPE, they’ve really helped me grow my team.”

“Working with NPE changed my business. The marketing systems, team development, and consistent revenue growth helped me overcome chaos and achieve consistency. My business is thriving thanks to NPE.” – Hassan Abdullah